AI-led interviews at scale

Questions worth
answering.
Answers
worth reading.

Domanda replaces the questionnaire with a guided conversation, and the spreadsheet with a written analysis.

Live
Onboarding study 02 / 06
When did the product first feel useful to you?
When my whole team was in by Friday.
What made getting them in feel easy?

Three things a survey should have done all along.

02

Analysed instantly

Themes, representative quotes and sentiment, written up the moment responses arrive.

03

Privacy-first

Anonymous, identified or verified. You set the terms and respondents always see them.

A traditional survey form with radio buttons and checkboxes

Surveys today

  • Clicks, scores, and one-line answers
  • No context, no nuance
  • You know what people said, not why
vs
A warm AI-led conversation showing natural back-and-forth between interviewer and respondent

With Domanda

  • Real conversations
  • Follow-up questions that go deeper
  • Insights built on reasoning, not guesses

Forms tell you what. Domanda shows you why.

How it works

1
Define your goal

Tell Domanda what you want to learn. Set the tone. Add direction.

2
Share a link

Respondents click and start chatting instantly. No friction.

3
Let the AI interview

It asks, follows up, and explores. Every conversation stays focused.

4
Get your insights

Themes, patterns, and real quotes. Clear answers to your questions.

What a conversation looks like

Domanda AI

"How did the onboarding experience feel?"

Respondent

"Honestly, it was confusing."

Domanda AI

"What specifically felt unclear?"

No rigid scripts. No missed opportunities. Just better questions, asked at the right moment.

What you get back

Not a spreadsheet. Not a pile of text.

A structured report with:

  • Key themes across responses
  • Patterns you can quantify
  • Quotes that bring insights to life
  • Direct answers to your research goals

Something you can actually use to make decisions.

Who it's for

  • Product teams doing user research
  • HR teams collecting employee feedback
  • Marketers exploring customer sentiment
  • Agencies running stakeholder interviews
  • Researchers working with qualitative data

When it makes the most sense

  • You need more than ratings and scores
  • You want to understand reasoning
  • You're running 10, 20, or 100+ interviews
1-5 interviews talk to people
20+ interviews let Domanda scale it

Built with privacy in mind

Anonymous participation

Optional transcript visibility

Insights without exposing individuals

Because better answers come from safer spaces.

Set up in minutes. Learn for real.

Start your first conversation