Use case: Customer research
Understand your customers. Not just their clicks.
Surveys tell you what people chose. Customer interviews reveal why. Domanda runs them at scale, automatically.
Customer discovery used to mean scheduling calls, writing transcripts, and spending hours finding patterns. Now it means sharing a link and letting Domanda do the work.
What you can learn
The questions every product team is asking
- Why do customers churn after the first month?
- What almost stopped them from buying?
- Which features are actually used, and which are ignored?
- What language do customers use to describe their problem?
- How do they compare you to competitors?
These answers live in conversations. Domanda collects them without you having to be in the room.
Themes
Quote
I couldn't connect it to the tools I was already using.
Mentions by theme
How it works
Set up a customer interview in minutes
Define your research goal
Tell Domanda what you want to understand. Churn reasons, purchase drivers, product-market fit signals. The AI builds the interview around your goal.
Share the link with customers
Send it via email, in-app messages, or your CRM. Customers click and start talking immediately. No account, no friction.
The AI interviews every respondent
Each conversation is unique. When a customer mentions a pain point, the AI follows up. When something interesting comes up, it digs deeper.
Get a structured insight report
Themes, patterns, and real customer quotes. Organized and ready to share with your team or bring to a roadmap session.
Example
What a churn interview looks like
A fixed-question survey would have logged "integrations" as a churn reason. Domanda reveals it was specifically the CRM and that the customer almost stayed anyway. That's a different product decision.
Who uses this
Built for teams who need real answers
- Product managers validating roadmap decisions
- Marketers mapping the customer journey
- Founders doing early customer discovery
- Customer success teams understanding churn
- Growth teams identifying conversion blockers
Why it works
Depth without the calendar overhead
Scale to 50+ interviews
Run a full discovery sprint without booking a single call. Every respondent gets the same quality of interviewer.
Consistent follow-up
Every interesting answer gets explored. No interviewer fatigue, no skipped probes, no missed context.
Real customer language
Capture how customers describe their problems in their own words. Priceless for positioning and messaging.
Instant synthesis
No transcription, no affinity mapping sessions. Patterns and themes are surfaced automatically.
Privacy by design
Customers share more when they feel safe. Domanda conversations can be fully anonymous, and you control whether raw transcripts are visible.
More candid answers. More accurate research.