Plans & pricing
Pay for what you learn, not just what you collect.
Credits power everything: conversations, insights, and on-demand analysis. Try it free, then choose a plan that fits.
The credit model
Simple by design
One standard conversation (a full AI-led interview with built-in insights) costs less than €0.90 (10 credits). Subscribe for a discounted monthly bundle. Unused credits roll over for up to 2 months.
1 conversation = 10 credits
AI-led interview plus built-in automated insights, included at no extra cost. You are only charged for completed sessions.
Monthly bundles
Subscribe and pay ~25% less per conversation compared to pay-as-you-go.
Credits roll over
Unused credits carry forward for up to 2 months. No pressure to use them up.
What costs what
| Action | Credits | Notes |
|---|---|---|
| Completed interview | 10 | Only charged when the respondent finishes |
| Report generation | Free | Included for all paid plans |
| Follow-up question: summary | 1 | Answered from the aggregated report |
| Follow-up question: per-interview detail | 3 | Requires diving into individual interview analyses |
| Follow-up question: raw transcripts | 1 per interview | Only when the answer requires reading verbatim responses |
The system automatically uses the cheapest data tier that can answer your question. You are never charged for a deeper search than necessary.
Plans
Start free, upgrade when ready
All paid plans include AI-led interviews, built-in insights, and light analysis. Overage billed at the pay-as-you-go rate.
Free trial
30 credits · ~3 conversations
No credit card required
- AI-led interviews
- Built-in insights
- Full product experience
- Setup and testing always free
- Top up at €0.09/credit (€0.90/conversation)
Starter
700 credits · ~70 conversations
~€0.70 per conversation
- AI-led interviews
- Built-in insights
- Light analysis included
- 2-month credit rollover
- Overage at €0.09/credit
Growth
2,400 credits · ~240 conversations
~€0.62 per conversation
- AI-led interviews
- Built-in insights
- Light analysis included
- 2-month credit rollover
- Overage at €0.09/credit
Compare plans
Everything in the box
| Free trial | Starter | Growth | |
|---|---|---|---|
| Monthly credits | 30 | 700 | 2,400 |
| Setup and testing | Free | Free | Free |
| Cost per conversation | €0 | ~€0.70 | ~€0.62 |
| Overage rate | €0.09 / credit | €0.09 / credit | €0.09 / credit |
| 2-month credit rollover | |||
| AI-led interviews | |||
| Built-in insights | |||
| Light analysis | |||
| Credit card required |
No commitment
Pay as you go
Already tried it and not ready to subscribe? Buy credits on demand at a flat rate. No subscription, no lock-in. Ideal for one-off projects or irregular research needs.
Need to dig deeper? Ask follow-up questions directly to your dataset. 1 credit for answers from the report summary, 3 credits when the question requires per-interview detail, and 1 credit per interview when raw transcripts are needed. The system always picks the cheapest path first.